For the third consecutive occasion, Paysafe invited me to lead on designing their booth for the ICE show at the Excel Centre in London - the largest SaaS event in Europe/ the world. This year was particularly significant as they were introducing their new brand.
The booth had meeting rooms, relaxing zones, and a massive LED screen suspended from the ceiling. I took charge of crafting all the print materials, conceptualising from the initial ideas to the final print artwork. Additionally, I collaborated closely with the in-house animation team, developing the storyboard and visuals for the animated content.
The ICE exhibition is a very visually noisy environment.
We wanted the booth to be a moment of calm that served as a tranquil oasis amidst the hustle and bustle.
I crafted a storyboard for the ICE animation that utilised the new Paysafe brand, showcasing Paysafe’s offering through a blend of typography, graphics, and impactful imagery.
I worked closely with the booth supplier to pick furnishings for the booth that complemented the design of the booth.