Enclave, a collection of upscale rental apartments in London, inaugurated its first building in Kings Cross, with an upcoming location set to open soon.
I was responsible for crafting the brand, establishing brand guidelines, and creating all associated collateral.
Your home is your enclave. The brand is all about the space we can call home - our safe space, our oasis, the quiet away from the noise. It’s also the space where, through the design and layout of the building and shared spaces, people can socialise and work. The logo is formed out of a rounded mark (or stamp). The word Enclave wraps around the location name to create a space set apart, or as the definition of Enclave describes - a space distinct from its surroundings.
Each Enclave location has it’s own logo lock-up and colour palette that sits underneath the umbrella brand.
I created a bank of stylised patterns and illustrations to use throughout the brand that add a human touch to the look and feel.