Allia is an organisation created to help business do good for the planet and/or the people who live on it. Anything from recycling food to apps that save water.
Using their existing logo, they wanted their brand look and feel to reflect this and to look credible (as a big lender) but not overly corporate.
Wonderful Thinking and I achieved this by using bright, vibrant colour-ways, personable photography overlaid with watermarks. Throughout history, financial transactions have been based on trust and guarantees; under-written by little more than a piece of paper. These pieces of paper (banknotes, bonds etc) have often been embellished with special watermarks to give them gravitas and authenticity.