Trybe allows it`s global community of testers to apply to try products for free, gathering detailed survey data when they apply and once again after they have tried the product. Combining this data with a broad set of demographic and socio-economic data points allows Trybe to generate deep and specific insights from across all segments of the population, providing a narrative that delivers actions to help drive the client’s business forward by providing an up to date overview of a client’s brand's performance, where it stands within its category and what it needs to win.
The brand had to feel current, engaging, and serious with an element of fun. This was achieved through the graphic language, tone of voice and the candid photography.