Working with The Giving Lab I created a campaign look and feel for Geordie Magic. The key message of the campaign; 400 children runaway or vanish in Newcastle every year.
To bring this message alive the campaign took to the streets; giving away playing cards printed with thermal ink, that disappeared when held, and recruited magicians to make children literally disappear!
The roll-out for this campaign was huge; DM, emails, give-aways,
T-shirts, text messages, and a micro-site